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Powerful Public Relations to boost Startups
Startups and SMEs face immediate and constant pressure to generate sales. Therefore, there is most focus on marketing and advertising as they do not have the resources to sustainably implement Public Relations (PR). However, it has been quantified that PR may be up to 8 times more effective than advertising.
Press releases are an essential part of PR to inform about product launches, market achievements, news about the team, event promotions, etc. This is done to regularly reach out to and build trust with current and potential customers by means of journalists, editors and influencers in all type of traditional and social media.
Our Spanish client, Comunicae, successfully won a SME Phase 1 grant for being the only service that automates the entire lifecycle of press releases by incorporating Artificial Intelligence analysis for augmenting the capabilities of PR professionals.
You can learn more about the project here.