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Making an end to the increasing inactivity of children
Why do children quickly outgrow and lose interest in a bunch of toys? Because toys are generally characterised by a narrow age span and low developmental adaptability. Moreover, iPads and other digital platforms are taking over the interest of the children. Two young entrepreneurs, however, wanted to stamp out the inactivity of children by designing innovative, sustainable and long-lasting toy module solutions. They came up with the idea while studying at the Technical University of Denmark and wrote their master thesis about it. It came down to the concept of MODU - the toy that allows children to build their own functioning creations promoting their physical activity and stimulating their motoric development throughout the childhood.
Looking for soft funding to progress
How did a casual encounter at Founders House in Copenhagen between our Senior Strategy Consultant, Jesper Damlund, and Business Angel, Peter Sandberg, let to the cooperation with MODU? Well, the business angel had just recently made an investment in MODU after experiencing the young driven team presenting at the final of “Fonden for Entreprenørskab Mikrolegat”. They briefly talked about the MODU case and arranged for a "soft funding meeting".
The stage of MODU was a sweet spot for the Market Development Fund so we speeded up the process. Two weeks later, Nordic Innovators submitted a thorough application which was granted in late May 2018. Moreover, we applied for the InnoBooster programme, which also was successful.
We enjoy following MODU’s journey on becoming a popular toy brand. This year, they also won a Red Dot Design Award in the Product Design category.
We are very happy with our collaboration with Nordic Innovators. We appreciate our constructive discussions, their professional feedback which also has led to several successful project applications.
Theo Fischer Ginman
Partner & Co-Founder