Digital Platform Creates Your Dream Kitchen

Homeowners often spend countless hours searching for kitchen inspiration, yet this can lead to confusion rather than clarity. Similarly, kitchen retailers face challenges converting interest into sales due to budget mismatches. The key is to streamline choices and define the dream kitchen. Consequently, FormPlus, which is known for upgrading IKEA’s kitchens by making kitchen cabinet fronts, came up with the idea to create AUTOFronts.

A Smart Drawing Platform

AUTOFronts converts 2D drawings into 3D designs, aligning customer ideas with thousands of professional solutions. It tracks each kitchen's journey to provide precise pricing for similar designs and enhances visualization through 3D rendering. This process boosts sales conversions for retailers.

Unlike competitors who are reliant on fixed design models in stock, FormPlus allows customers to search and match designs with their drawings, optimizing resources and ensuring designs meet both ideas and budgets.

Funding to Develop the Platform

FormPlus secured an Innobooster grant to enhance AUTOFronts, streamlining the lead-to-sales process and elevating the customer experience with transparent, personalized service. By involving customers in the design process and matching their inputs with previous offers, clients gain clear insights into options and costs, benefiting both retailers and end-users.

"It was a pleasure working with Nordic Innovators. They delivered on the promised deadlines and I kept thinking that that they over-delivered in terms of time invested. I'm happy that we choose to work with them for this project." Jesper Lykkeskov, Founder & CEO at FormPlus

Read more about Form+ on their website: www.formplus.dk