To How Create Effective Influencer Marketing

Cocolab, a Danish marketing & advertising company has the answer to brands that are struggling with the lack of transparency and getting a high ROI, as they have developed a new performance-based influencer marketing platform.

The popularity and use of influencer marketing have grown substantially over the last few years and is today viewed as one of the most important marketing tools to reach and connect with a target audience. However, with every success comes a downside.

Although it has existed for many years, influencer marketing is still in its infancy and is a very complex area for small-to-medium brands. Transparency is missing, Agencies are costly, and Finding the right influencers is hard.

Secured Innobooster Funding 

Cocolab encourages brands to make assessment of their influencers and therefore proposes a new dynamic and intelligent campaign automation tool that can generate effective, high ROI-driven campaigns for brands.

The new automation tool is based on insights from their exiting SaaS platform, which aims to help brands run their influencer activities without agencies. On top of this, their AI Match Maker engine and campaign report make it easy for brands to activate highly relevant ambassadors and reach relevant audiences to any campaign or activity.

In order to accomplish launching this new campaign automation tool, Cocolab applied for an Innobooster grant. In this connection, they also reached out to Nordic Innovators for help to secure a successful application. A good decision that paid off as Cocolab was awarded with an Innobooster grant by Innovation Fund Denmark.

Working with Nordic Innovators was a smooth experience. From the get-go they understood our business and challenge, and provided really constructive content for our application. Even though our product is very technical, they had the right person which understood what we have currently and what we are trying to achieve via this project.
Arek Zakonek, CEO / Founder