Changing the Face of Advertising 

Brandheroes’s vision is to change the face of advertising - therefore, they have developed a unique online platform that works with Instagram’s API that connects brands with local influencers based on geographic, personal and hashtag data. 

Successful Funding Process 

Brandheroes received their first Innobooster grant with our full service assistance to develop a new user interface for the back-end functionality to fully scale the platform to new customers and markets while automatizing processes.

However, a few years later, Brandheroes received out to us again to apply for another Innobooster grant. This time Brandheroes needed funding to develop a new sampling process – they wanted to offer brands a new Influencer Sample-Service which is targeted to micro influencers – i.e. an amount that will be transferred to the influencer so he/she can go to a store and buy the specific product themselves and hereafter advertise or review the product. However, to achieve this, Brandheroes will develop a kind of digital credit card solution, so it is easy to transfer amounts corresponding to the desired sample which is locked on merchant, time period and minimum raised.

Again, the collaboration between Brandheroes and Nordic Innovators was successful and resulted in another Innobooster grant from Innovation Fund Denmark.