The Market Development Fund supports the market maturation of Atosho’s innovative Direct Shopping platform, which aims to test and adapt a new solution for better and more integrated e-commerce.
With the groundbreaking e-commerce platform from Atosho, consumers will be able to purchase a product directly out of a publisher’s editorial content – whether that is an article, a product review, an image, or any other digital content that creates demand. This will increase the revenue for online publishers, provide new and unlimited possibilities for retailers and create an increasingly convenient, integrated and easy accessible shopping experience for consumers.
The technology behind the Direct Shopping platform enables the completion of the entire transaction process through widgets, meaning that consumers will not be redirected from the original website. Consumers will be able to make purchases anywhere, at any time and from any digital platform.
With the support from the Market Development Fund, Atosho will, in collaboration with British and French online-magazines, adapt and test the e-commerce platform, with the overall objective to prepare for large-scale global commercialisation of the technology.