Lana has a B.Sc. in International Business and a MSc. in International Marketing and Management, both from Copenhagen Business School. She has a decade of experience working with top multinational companies such as Philips, L'Oréal and Beiersdorf where she managed brands, products, portfolios and communications. She has a remarkably strong background in business leadership with focus on constructing solid business cases, strategies and marketing plans. Her background encompasses working in three different countries and managing marketing activities for clusters and regions across Europe. She is an exceptional communicator, brings a wealth of knowledge in consumer understanding, product innovation, market research and market analyses.
Her industry background pertains to consumer industries such as FMCG and consumer durables with project work experiences from various fields such as airlines, software, telecommunications and the banking sector. Her professional experience and knowledge of Horizon 2020 programmes are an excellent fit for creating thorough proposals built on realistic and solid business approaches.