Grego Martínez

Senior Project Consultant

Grego holds a Msc. in Electronic Engineering from the Polytechnic University of Barcelona (UPC), carrying out the final thesis in Philips Semiconductors (The Netherlands). He has 15 years of experience in the conception, definition, writing and execution of EU-funded projects combining electronic devices and ICTs (Internet of Things, computer vision, machine learning, Big Data, etc). He has worked for 12 years in the Catalonian Research & Innovation Centre and the last three in the Italian scientific-medical institute of the spine leading the tasks of business development, knowledge and technology transfer. He is specialised in the development of product plans and new business models for innovative high-tech systems (hardware and/or software), feasibility studies and market analysis, quantification of value proposition to set the pricing framework and commercialisation strategies.